The project archive

The thinking behind the work.

Explore the project archive by industry and service. These studies are presented as anonymized composites; they are not named-client endorsements.

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IndustryService

48 case studies

HVAC · Southeast U.S.
+214% organic traffic in 6 months for a multi-location HVAC company
They had been relying almost entirely on referrals and paid leads.
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Family law · Georgia
+132% organic leads for a boutique family law firm
The firm had a professional reputation offline but very little organic presence.
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Interior design · Charleston, South Carolina
+119% organic traffic and better-fit clients for a high-end interior designer
The portfolio was beautiful, but the website did not do it justice.
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Roofing · North Carolina
+186% organic traffic and cheaper leads for a regional roofing contractor
The company had strong crews and good reviews, but the website was generic and competitors dominated local roofing searches.
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Cosmetic dentistry · Texas
+88% cosmetic consultation requests for a specialty dental practice
The practice had invested in a premium office and advanced cosmetic services, but the website looked dated and did not communicate trust.
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Specialty food e-commerce · U.S. national
+97% organic revenue for a specialty olive oil brand on Shopify
The brand had a strong product story but weak online presentation.
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Med spa · Arizona
+227% organic traffic for a med spa competing in a crowded market
The med spa was competing in a crowded market and relying heavily on Instagram.
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Industrial manufacturing · Midwest U.S.
+61% quote requests for a B2B industrial manufacturer
The website looked like it had not been updated in a decade.
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Custom homes · Florida
+52% high-value inquiries for a luxury custom home builder
The builder had stunning projects but an underwhelming website.
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CPA firm · Illinois
+64% business service inquiries for a CPA firm
The firm had steady referrals but wanted to attract more business owners through search.
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Behavioral health · Northeast U.S.
+82% organic admissions inquiries for a behavioral health center
The center had a sensitive service offering and needed to build trust quickly.
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B2B software · Austin, Texas
+73% demo requests for a B2B SaaS startup
The startup had a strong product but a confusing website.
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Independent school · Virginia
+58% admissions inquiries for an independent school
The school had an old website that was hard for parents to navigate.
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Pest control · Multi-state
+246% location page traffic for a multi-state pest control franchise
The company had multiple franchise locations but no consistent local SEO strategy.
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Luxury e-commerce · New York
+74% organic revenue for a luxury jewelry brand on Shopify
The brand had beautiful products but a weak Shopify experience.
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Healthcare · Colorado
+79% appointment requests for an orthopedic clinic
The clinic had several specialist physicians but no strong organic visibility for procedures.
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Landscaping and outdoor living · Tennessee
+92% design-build inquiries for a landscaping company
The company had a strong local reputation but a basic website that did not showcase their work.
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Commercial cleaning · Pacific Northwest
+68% quote requests for a commercial cleaning company
The company had no clear way to attract facility managers online.
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Veterinary care · Midwest U.S.
+57% appointment requests for a multi-location veterinary group
The clinic group had multiple locations but inconsistent branding and weak local SEO.
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Residential real estate · Southern California
+63% seller inquiries for a Southern California real estate team
The team had a templated brokerage website that looked like everyone else's.
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Boutique fitness · Chicago
+81% trial bookings for a boutique fitness studio
The studio had strong word of mouth but struggled to convert website visitors into trial bookings.
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Immigration law · New Jersey
+72% consultation requests for an immigration law practice
The firm was receiving referrals but wanted more direct online leads.
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Concrete coatings · Nevada
+94% garage coating leads for a specialty contractor
The contractor had impressive finished projects but an outdated website and almost no organic visibility.
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Financial services · Midwest U.S.
+54% account-start clicks for a regional financial institution
The institution had a trustworthy local brand but a dated website that was difficult to navigate.
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Plastic surgery · Southern California
+84% consultation requests for a plastic surgery practice
The practice had premium procedures and strong patient outcomes, but the website felt dated and overly clinical.
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Commercial real estate · Texas
+49% investor inquiries for a commercial real estate firm
The firm had high-value listings but a weak digital presence.
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Auto repair · Ohio
+73% organic phone calls for an independent auto repair shop
The shop had loyal customers but was losing new search traffic to larger chains.
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Dermatology · North Carolina
+76% appointment requests for a dermatology clinic
The clinic offered both medical and cosmetic dermatology, but the website made it hard to understand the difference.
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Pool construction · Arizona
+66% custom pool inquiries for a luxury pool builder
The company built high-end custom pools but had a website that looked generic.
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B2B cybersecurity · Washington D.C. area
+53% qualified consultations for a cybersecurity consultancy
The consultancy served enterprise and government-adjacent clients, but the website was vague and jargon-heavy.
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Wedding venue · Tennessee
+89% tour requests for a Tennessee wedding venue
The venue was beautiful but the website did not capture the emotional experience.
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Recruiting · New York
+48% employer inquiries for an executive recruiting firm
The firm had strong relationships but a dated website that did not communicate credibility to executive candidates or hiring teams.
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Flooring showroom · Florida
+58% showroom direction requests for a flooring retailer
The retailer had a strong showroom but poor online visibility.
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Youth nonprofit · Pennsylvania
+64% online donations for a youth nonprofit
The nonprofit had an important mission but a confusing website.
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Windows and doors · Colorado
+87% estimate requests for a window replacement company
The company had high customer satisfaction but weak digital lead flow.
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Personal injury law · Florida
+96% case evaluations for a personal injury firm
The firm was spending heavily on PPC but had weak organic rankings.
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Specialty coffee e-commerce · Pacific Northwest
+69% online revenue for a specialty coffee roaster
The roaster had loyal local customers but struggled online.
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Architecture · Pacific Coast
+38% consultation inquiries for an architecture firm
The firm had award-worthy work but a website that felt dated and slow.
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Plumbing · Georgia
+82% phone calls for a Georgia plumbing company
The company relied on repeat customers but wanted more emergency and installation leads.
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Online learning · U.S. national
+46% enrollment conversion for an online education platform
The platform had strong course material but poor landing pages.
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Senior living · Arizona
+67% tour requests for a senior living community
The community needed to build trust with adult children researching care options.
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Wholesale food distribution · New Jersey
+71% wholesale inquiries for a specialty food distributor
The distributor had long-standing vendor relationships but a very basic website.
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Chiropractic care · Minnesota
+79% new patient inquiries for a chiropractic clinic
The clinic had strong reviews but poor rankings for back pain, neck pain, sports injury, and family chiropractic searches.
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Event production · Las Vegas
+62% corporate inquiries for an event production company
The company had impressive events but an underwhelming website.
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Mortgage services · South Carolina
+69% loan inquiries for an independent mortgage broker
The broker relied heavily on referral partners and wanted more direct borrower inquiries.
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Outdoor gear e-commerce · Colorado
+88% organic revenue for an outdoor gear brand
The brand had strong products but struggled to compete with larger outdoor retailers.
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Therapy group · Oregon
+64% new client inquiries for a therapy group practice
The practice had excellent clinicians but a website that felt cold and hard to navigate.
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Hospitality · Southeast U.S.
+76% private event inquiries for a multi-brand restaurant group
The restaurant group had several concepts but inconsistent websites and weak local search visibility.
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The thinking behind the work.

Find a project relevant to you.

+214% organic traffic in 6 months for a multi-location HVAC company

+132% organic leads for a boutique family law firm

+119% organic traffic and better-fit clients for a high-end interior designer

+186% organic traffic and cheaper leads for a regional roofing contractor

+88% cosmetic consultation requests for a specialty dental practice

+97% organic revenue for a specialty olive oil brand on Shopify

+227% organic traffic for a med spa competing in a crowded market

+61% quote requests for a B2B industrial manufacturer

+52% high-value inquiries for a luxury custom home builder

+64% business service inquiries for a CPA firm

+82% organic admissions inquiries for a behavioral health center

+73% demo requests for a B2B SaaS startup

+58% admissions inquiries for an independent school

+246% location page traffic for a multi-state pest control franchise

+74% organic revenue for a luxury jewelry brand on Shopify

+79% appointment requests for an orthopedic clinic

+92% design-build inquiries for a landscaping company

+68% quote requests for a commercial cleaning company

+57% appointment requests for a multi-location veterinary group

+63% seller inquiries for a Southern California real estate team

+81% trial bookings for a boutique fitness studio

+72% consultation requests for an immigration law practice

+94% garage coating leads for a specialty contractor

+54% account-start clicks for a regional financial institution

+84% consultation requests for a plastic surgery practice

+49% investor inquiries for a commercial real estate firm

+73% organic phone calls for an independent auto repair shop

+76% appointment requests for a dermatology clinic

+66% custom pool inquiries for a luxury pool builder

+53% qualified consultations for a cybersecurity consultancy

+89% tour requests for a Tennessee wedding venue

+48% employer inquiries for an executive recruiting firm

+58% showroom direction requests for a flooring retailer

+64% online donations for a youth nonprofit

+87% estimate requests for a window replacement company

+96% case evaluations for a personal injury firm

+69% online revenue for a specialty coffee roaster

+38% consultation inquiries for an architecture firm

+82% phone calls for a Georgia plumbing company

+46% enrollment conversion for an online education platform

+67% tour requests for a senior living community

+71% wholesale inquiries for a specialty food distributor

+79% new patient inquiries for a chiropractic clinic

+62% corporate inquiries for an event production company

+69% loan inquiries for an independent mortgage broker

+88% organic revenue for an outdoor gear brand

+64% new client inquiries for a therapy group practice

+76% private event inquiries for a multi-brand restaurant group