Where they started.
The roaster had loyal local customers but struggled online. The Shopify store had weak product pages, poor subscription flow, and almost no SEO presence outside branded searches.
The work, specifically.
We improved Shopify product pages, simplified subscriptions, created collection pages, wrote SEO content around roast types and brew methods, and improved email capture.
Scope: Shopify optimization, SEO copy, subscription UX, conversion improvements.
Timeframe: 6 weeks.
What changed.
+69%online revenue
+43%subscription signups
+122%organic traffic
+31%product page conversion rate
“The store finally feels as thoughtful as the coffee.”
— Founder, specialty coffee roaster