Where they started.
The company had strong crews and good reviews, but the website was generic and competitors dominated local roofing searches. Most leads were coming through paid platforms with high acquisition costs.
The work, specifically.
We rebuilt the website, created dedicated roof repair, roof replacement, storm damage, and metal roofing pages, improved local SEO, and built landing pages for surrounding cities.
Scope: Website rebuild, local SEO, service-area pages, conversion tracking.
Timeframe: Initial build: 9 weeks. SEO campaign: 6 months.
What changed.
+186%organic traffic
+74%roof replacement inquiries
-31%cost per paid lead after landing page improvements
22local roofing terms on page one
“We were spending more and more on leads. Now people are finding us directly.”
— Owner, regional roofing company