Roofing · North Carolina
+186% organic traffic and cheaper leads for a regional roofing contractor
The number that matters: +186% organic traffic.
- Scope
- Website rebuild, local SEO, service-area pages, conversion tracking.
- Timeframe
- Initial build: 9 weeks. SEO campaign: 6 months.
- Services
- Web Design, SEO
The problem
Where they started.
The company had strong crews and good reviews, but the website was generic and competitors dominated local roofing searches. Most leads were coming through paid platforms with high acquisition costs.
What we did
The work, specifically.
We rebuilt the website, created dedicated roof repair, roof replacement, storm damage, and metal roofing pages, improved local SEO, and built landing pages for surrounding cities.
Results
What changed.
- +186% organic traffic
- +74% roof replacement inquiries
- -31% cost per paid lead after landing page improvements
- 22 local roofing terms on page one
In their words
What the client said.
“We were spending more and more on leads. Now people are finding us directly.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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