+66% custom pool inquiries for a luxury pool builder

Pool construction · Arizona · Web Design + SEO. Client identity withheld at their request; the numbers are real.

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The Problem

Where they started.

The company built high-end custom pools but had a website that looked generic. Photo galleries were underused, and they were not ranking for luxury pool builder searches in key suburbs.

What We Did

The work, specifically.

We created a visual-first website, built project galleries, wrote SEO pages for custom pools, spas, outdoor living, and pool remodeling, and created local landing pages for high-value neighborhoods.

Scope: Website redesign, portfolio structure, local SEO, copywriting.
Timeframe: 9 weeks.

Results

What changed.

+147%organic traffic
+66%custom pool inquiries
+103%gallery engagement
11local pool builder terms in the top 5
In Their Words

“The site finally sells the kind of projects we actually want to build.”

— Owner, Arizona pool builder

Services Used

Web Design · SEO · All case studies

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