Pool construction · Arizona
+66% custom pool inquiries for a luxury pool builder
The number that matters: +66% pool inquiries.
- Scope
- Website redesign, portfolio structure, local SEO, copywriting.
- Timeframe
- 9 weeks.
- Services
- Web Design, SEO
The problem
Where they started.
The company built high-end custom pools but had a website that looked generic. Photo galleries were underused, and they were not ranking for luxury pool builder searches in key suburbs.
What we did
The work, specifically.
We created a visual-first website, built project galleries, wrote SEO pages for custom pools, spas, outdoor living, and pool remodeling, and created local landing pages for high-value neighborhoods.
Results
What changed.
- +147% organic traffic
- +66% custom pool inquiries
- +103% gallery engagement
- 11 local pool builder terms in the top 5
In their words
What the client said.
“The site finally sells the kind of projects we actually want to build.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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