+76% appointment requests for a dermatology clinic

Dermatology · North Carolina · Web Design + SEO. Client identity withheld at their request; the numbers are real.

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The Problem

Where they started.

The clinic offered both medical and cosmetic dermatology, but the website made it hard to understand the difference. They were not ranking strongly for acne, skin checks, Botox, or laser treatments.

What We Did

The work, specifically.

We rebuilt the website structure, separated medical and cosmetic services, wrote new condition and treatment pages, improved appointment CTAs, and implemented healthcare SEO best practices.

Scope: Website redesign, healthcare SEO, service copywriting, local SEO.
Timeframe: 11 weeks.

Results

What changed.

+181%organic traffic
+76%appointment requests
+244%treatment page traffic
17dermatology-related local searches on page one
In Their Words

“The website now feels clear for patients and much easier for our staff to explain.”

— Clinic administrator, dermatology

Services Used

Web Design · SEO · All case studies

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