Dermatology · North Carolina
+76% appointment requests for a dermatology clinic
The number that matters: +76% appointment requests.
- Scope
- Website redesign, healthcare SEO, service copywriting, local SEO.
- Timeframe
- 11 weeks.
- Services
- Web Design, SEO
The problem
Where they started.
The clinic offered both medical and cosmetic dermatology, but the website made it hard to understand the difference. They were not ranking strongly for acne, skin checks, Botox, or laser treatments.
What we did
The work, specifically.
We rebuilt the website structure, separated medical and cosmetic services, wrote new condition and treatment pages, improved appointment CTAs, and implemented healthcare SEO best practices.
Results
What changed.
- +181% organic traffic
- +76% appointment requests
- +244% treatment page traffic
- 17 dermatology-related local searches on page one
In their words
What the client said.
“The website now feels clear for patients and much easier for our staff to explain.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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