+88% organic revenue for an outdoor gear brand

Outdoor gear e-commerce · Colorado · Shopify + SEO. Client identity withheld at their request; the numbers are real.

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The Problem

Where they started.

The brand had strong products but struggled to compete with larger outdoor retailers. Product pages lacked depth, category pages were not optimized, and organic traffic was flat.

What We Did

The work, specifically.

We improved Shopify product templates, rewrote product and collection copy, created buying guides, optimized technical SEO, and improved navigation between gear categories.

Scope: Shopify SEO, product copy, collection optimization, content strategy.
Timeframe: 8 weeks, plus 6-month SEO campaign.

Results

What changed.

+88%organic revenue
+141%organic traffic
+196%collection page traffic
+27%add-to-cart rate
In Their Words

“The site started working like a real sales channel, not just a product catalog.”

— Founder, Colorado outdoor gear brand

Services Used

Shopify · SEO · All case studies

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