Outdoor gear e-commerce · Colorado

+88% organic revenue for an outdoor gear brand

The number that matters: +88% organic revenue.

Scope: Shopify SEO, product copy, collection optimization, content strategy.
Timeframe: 8 weeks, plus 6-month SEO campaign.
Services: Shopify, SEO

The problem

Where they started.

The brand had strong products but struggled to compete with larger outdoor retailers. Product pages lacked depth, category pages were not optimized, and organic traffic was flat.

What we did

The work, specifically.

We improved Shopify product templates, rewrote product and collection copy, created buying guides, optimized technical SEO, and improved navigation between gear categories.

Results

What changed.

+88% organic revenue
+141% organic traffic
+196% collection page traffic
+27% add-to-cart rate

In their words

What the client said.

“The site started working like a real sales channel, not just a product catalog.”
— Founder, Colorado outdoor gear brand

This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.

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