+97% organic revenue for a specialty food brand on Shopify

The brand had a strong product story but weak online presentation.

Industry and place
Specialty food e-commerce, U.S. national
Scope
Shopify redesign, product copy, SEO structure, conversion optimization.
Timeframe
Initial build: 8 weeks. SEO/content campaign: 4 months.
Services
Shopify, SEO

The situation

Product pages lacked detail, site navigation was confusing, and the brand was not ranking for the premium product searches its customers used.

What we did

We rebuilt the Shopify experience, rewrote product pages, improved product photography presentation, created collection pages, added education-focused SEO content, and optimized the cart experience.

What changed

  • +97% organic revenue
  • +38% conversion rate
  • +24% average order value
  • +162% organic product page traffic

Real client projects, anonymized. Client names and identifying details are left out.

Nick reads every message himself and replies by email to work out the next step.