Independent school · Virginia
+58% admissions inquiries for an independent school
The number that matters: +58% admissions inquiries.
- Scope
- Website redesign, admissions UX, SEO copy, local SEO.
- Timeframe
- 12 weeks.
- Services
- Web Design, SEO
The problem
Where they started.
The school had an old website that was hard for parents to navigate. Admissions information was scattered, mobile performance was poor, and they were not showing up well for local private school searches.
What we did
The work, specifically.
We redesigned the site around admissions, academics, athletics, and school life. We improved mobile UX, added inquiry forms, optimized pages for local search, and helped clarify the school's positioning.
Results
What changed.
- +58% admissions inquiries
- +104% organic traffic
- +67% mobile engagement
- +41% tour request submissions
In their words
What the client said.
“Parents now tell us the website helped them feel confident enough to book a tour.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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