Where they started.
The school had an old website that was hard for parents to navigate. Admissions information was scattered, mobile performance was poor, and they were not showing up well for local private school searches.
The work, specifically.
We redesigned the site around admissions, academics, athletics, and school life. We improved mobile UX, added inquiry forms, optimized pages for local search, and helped clarify the school's positioning.
Scope: Website redesign, admissions UX, SEO copy, local SEO.
Timeframe: 12 weeks.
What changed.
+58%admissions inquiries
+104%organic traffic
+67%mobile engagement
+41%tour request submissions
“Parents now tell us the website helped them feel confident enough to book a tour.”
— Head of admissions, Virginia independent school