Where they started.
The studio had strong word of mouth but struggled to convert website visitors into trial bookings. The site was cluttered, class information was confusing, and local competitors outranked them.
The work, specifically.
We redesigned the website, simplified class pages, improved trial offer CTAs, optimized the site for local fitness searches, and integrated the booking flow more clearly.
Scope: Website redesign, local SEO, conversion optimization, booking UX.
Timeframe: 6 weeks.
What changed.
+81%trial bookings
+109%organic traffic
+64%class page engagement
+52%mobile conversion rate
“The site now sells the experience before someone ever walks through the door.”
— Studio owner, Chicago