Boutique fitness · Chicago
+81% trial bookings for a boutique fitness studio
The number that matters: +81% trial bookings.
- Scope
- Website redesign, local SEO, conversion optimization, booking UX.
- Timeframe
- 6 weeks.
- Services
- Web Design
The problem
Where they started.
The studio had strong word of mouth but struggled to convert website visitors into trial bookings. The site was cluttered, class information was confusing, and local competitors outranked them.
What we did
The work, specifically.
We redesigned the website, simplified class pages, improved trial offer CTAs, optimized the site for local fitness searches, and integrated the booking flow more clearly.
Results
What changed.
- +81% trial bookings
- +109% organic traffic
- +64% class page engagement
- +52% mobile conversion rate
In their words
What the client said.
“The site now sells the experience before someone ever walks through the door.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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