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Industrial manufacturing · Midwest U.S.

+61% quote requests for a B2B industrial manufacturer

The number that matters: +61% quote requests.

Scope
B2B website redesign, technical SEO, copywriting, conversion optimization.
Timeframe
12 weeks.
Services
Web Design, SEO

The problem

Where they started.

The website looked like it had not been updated in a decade. It was hard for procurement teams to understand capabilities, request quotes, or see industries served. They were missing search traffic for highly specific manufacturing terms.

What we did

The work, specifically.

We rebuilt the site around their core capabilities, created industry pages, improved the quote request flow, added technical SEO, and created content for long-tail industrial search terms.

Results

What changed.

  • +143% organic traffic
  • +61% quote requests
  • +218% capability page traffic
  • 14 niche manufacturing searches on page one

In their words

What the client said.

“For the first time, our website actually explains what we do and brings in serious inquiries.”

— VP of sales, industrial manufacturer

This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.

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