+61% quote requests for a B2B industrial manufacturer
The website looked like it had not been updated in a decade.
- Industry and place
- Industrial manufacturing, Midwest U.S.
- Scope
- B2B website redesign, technical SEO, copywriting, conversion optimization.
- Timeframe
- 12 weeks.
- Services
- Web design, SEO
The situation
It was hard for procurement teams to understand capabilities, request quotes, or see industries served. They were missing search traffic for highly specific manufacturing terms.
What we did
We rebuilt the site around their core capabilities, created industry pages, improved the quote request flow, added technical SEO, and created content for long-tail industrial search terms.
What changed
- +143% organic traffic
- +61% quote requests
- +218% capability page traffic
- 14 niche manufacturing searches on page one
Real client projects, anonymized. Client names and identifying details are left out.
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Nick reads every message himself and replies by email to work out the next step.