Wholesale food distribution · New Jersey
+71% wholesale inquiries for a specialty food distributor
The number that matters: +71% wholesale inquiries.
- Scope
- B2B website redesign, SEO copy, inquiry flow, content structure.
- Timeframe
- 8 weeks.
- Services
- Web Design, SEO
The problem
Where they started.
The distributor had long-standing vendor relationships but a very basic website. Restaurants and retailers could not easily understand product categories, service areas, or how to become wholesale customers.
What we did
The work, specifically.
We redesigned the website, created product category pages, built a wholesale inquiry flow, improved local and regional SEO, and added content around sourcing and distribution capabilities.
Results
What changed.
- +71% wholesale inquiries
- +134% organic traffic
- +181% product category page traffic
- 90 days to a clear lift in inquiry quality
In their words
What the client said.
“The website now explains the business in a way our sales team can actually use.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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