Where they started.
The distributor had long-standing vendor relationships but a very basic website. Restaurants and retailers could not easily understand product categories, service areas, or how to become wholesale customers.
The work, specifically.
We redesigned the website, created product category pages, built a wholesale inquiry flow, improved local and regional SEO, and added content around sourcing and distribution capabilities.
Scope: B2B website redesign, SEO copy, inquiry flow, content structure.
Timeframe: 8 weeks.
What changed.
+71%wholesale inquiries
+134%organic traffic
+181%product category page traffic
90 daysto a clear lift in inquiry quality
“The website now explains the business in a way our sales team can actually use.”
— Sales director, food distributor