Financial services · Midwest U.S.
+54% account-start clicks for a regional financial institution
The number that matters: +54% account-start clicks.
- Scope
- Website redesign, financial services SEO, UX strategy, technical SEO.
- Timeframe
- 16 weeks.
- Services
- Web Design, SEO
The problem
Where they started.
The institution had a trustworthy local brand but a dated website that was difficult to navigate. Product pages were thin, mobile performance was poor, and they were losing younger customers to larger online-first banks.
What we did
The work, specifically.
We rebuilt the website structure, improved product pages for checking, savings, loans, and business banking, added conversion-focused CTAs, improved technical SEO, and simplified the mobile experience.
Results
What changed.
- +98% organic traffic
- +54% online account-start clicks
- +137% loan product page traffic
- +62% mobile engagement
In their words
What the client said.
“The new site feels modern without losing the trust our members expect from us.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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