+54% account-start clicks for a regional financial institution

Financial services · Midwest U.S. · Web Design + SEO. Client identity withheld at their request; the numbers are real.

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The Problem

Where they started.

The institution had a trustworthy local brand but a dated website that was difficult to navigate. Product pages were thin, mobile performance was poor, and they were losing younger customers to larger online-first banks.

What We Did

The work, specifically.

We rebuilt the website structure, improved product pages for checking, savings, loans, and business banking, added conversion-focused CTAs, improved technical SEO, and simplified the mobile experience.

Scope: Website redesign, financial services SEO, UX strategy, technical SEO.
Timeframe: 16 weeks.

Results

What changed.

+98%organic traffic
+54%online account-start clicks
+137%loan product page traffic
+62%mobile engagement
In Their Words

“The new site feels modern without losing the trust our members expect from us.”

— Marketing director, regional credit union

Services Used

Web Design · SEO · All case studies

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