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Plastic surgery · Southern California

+84% consultation requests for a plastic surgery practice

The number that matters: +84% consult requests.

Scope
Website redesign, procedure SEO, gallery UX, local SEO, conversion tracking.
Timeframe
12 weeks.
Services
Web Design, SEO

The problem

Where they started.

The practice had premium procedures and strong patient outcomes, but the website felt dated and overly clinical. Procedure pages were thin, galleries were hard to browse, and they were not ranking well for high-value cosmetic surgery searches.

What we did

The work, specifically.

We redesigned the website around trust, results, and consultation flow. We rebuilt procedure pages, improved before-and-after gallery structure, added surgeon credibility sections, optimized image performance, and created a local SEO strategy.

Results

What changed.

  • +169% organic traffic
  • +84% consultation requests
  • +226% procedure page traffic
  • Top 5 local positions for breast augmentation and facelift pages

In their words

What the client said.

“The new site finally reflects the level of care and detail patients experience in the practice.”

— Practice director, plastic surgery

This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.

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