Where they started.
The practice had premium procedures and strong patient outcomes, but the website felt dated and overly clinical. Procedure pages were thin, galleries were hard to browse, and they were not ranking well for high-value cosmetic surgery searches.
The work, specifically.
We redesigned the website around trust, results, and consultation flow. We rebuilt procedure pages, improved before-and-after gallery structure, added surgeon credibility sections, optimized image performance, and created a local SEO strategy.
Scope: Website redesign, procedure SEO, gallery UX, local SEO, conversion tracking.
Timeframe: 12 weeks.
What changed.
+169%organic traffic
+84%consultation requests
+226%procedure page traffic
Top 5local positions for breast augmentation and facelift pages
“The new site finally reflects the level of care and detail patients experience in the practice.”
— Practice director, plastic surgery