Where they started.
The community needed to build trust with adult children researching care options. The old site was slow, hard to navigate, and did not clearly explain amenities, care levels, or availability.
The work, specifically.
We redesigned the website, improved care-level pages, added virtual tour sections, clarified calls to action, optimized local SEO, and created content for senior living decision-makers.
Scope: Website redesign, local SEO, UX strategy, content writing.
Timeframe: 11 weeks.
What changed.
+67%tour requests
+129%organic traffic
+95%care-level page engagement
+48%mobile inquiries
“Families come into tours with a clearer understanding of who we are.”
— Community director, senior living