Senior living · Arizona
+67% tour requests for a senior living community
The number that matters: +67% tour requests.
- Scope
- Website redesign, local SEO, UX strategy, content writing.
- Timeframe
- 11 weeks.
- Services
- Web Design, SEO
The problem
Where they started.
The community needed to build trust with adult children researching care options. The old site was slow, hard to navigate, and did not clearly explain amenities, care levels, or availability.
What we did
The work, specifically.
We redesigned the website, improved care-level pages, added virtual tour sections, clarified calls to action, optimized local SEO, and created content for senior living decision-makers.
Results
What changed.
- +67% tour requests
- +129% organic traffic
- +95% care-level page engagement
- +48% mobile inquiries
In their words
What the client said.
“Families come into tours with a clearer understanding of who we are.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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