Where they started.
The brand had beautiful products but a weak Shopify experience. Product pages were underdeveloped, collections were hard to browse, and the site did not communicate craftsmanship or value clearly.
The work, specifically.
We redesigned key Shopify templates, improved collection navigation, rewrote product and collection copy, added SEO metadata, improved image loading, and refined the checkout path.
Scope: Shopify optimization, SEO copy, UX improvement, conversion strategy.
Timeframe: 6 weeks.
What changed.
+29%conversion rate
+74%organic revenue
+18%average order value
+133%collection page traffic
“The new site made the brand feel more expensive without making it harder to shop.”
— Founder, New York jewelry brand