Luxury e-commerce · New York
+74% organic revenue for a luxury jewelry brand on Shopify
The number that matters: +74% organic revenue.
- Scope
- Shopify optimization, SEO copy, UX improvement, conversion strategy.
- Timeframe
- 6 weeks.
- Services
- Shopify
The problem
Where they started.
The brand had beautiful products but a weak Shopify experience. Product pages were underdeveloped, collections were hard to browse, and the site did not communicate craftsmanship or value clearly.
What we did
The work, specifically.
We redesigned key Shopify templates, improved collection navigation, rewrote product and collection copy, added SEO metadata, improved image loading, and refined the checkout path.
Results
What changed.
- +29% conversion rate
- +74% organic revenue
- +18% average order value
- +133% collection page traffic
In their words
What the client said.
“The new site made the brand feel more expensive without making it harder to shop.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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