Pest control · Multi-state
+246% location page traffic for a multi-state pest control franchise
The number that matters: +246% location traffic.
- Scope
- Multi-location SEO, location pages, technical SEO, GBP optimization.
- Timeframe
- 4-month rollout.
- Services
- SEO
The problem
Where they started.
The company had multiple franchise locations but no consistent local SEO strategy. Location pages were thin, duplicate, and not converting well. Franchisees were frustrated that competitors appeared above them in maps.
What we did
The work, specifically.
We rebuilt the location page structure, created unique local content, optimized Google Business Profiles, improved tracking, and launched a local SEO campaign for priority markets.
Results
What changed.
- +246% organic traffic to location pages
- +112% calls from Google Business Profiles
- 31 service areas with new top-3 map rankings
- +87% lead volume
In their words
What the client said.
“We finally had a system we could roll out across every location.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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