Where they started.
The company had multiple franchise locations but no consistent local SEO strategy. Location pages were thin, duplicate, and not converting well. Franchisees were frustrated that competitors appeared above them in maps.
The work, specifically.
We rebuilt the location page structure, created unique local content, optimized Google Business Profiles, improved tracking, and launched a local SEO campaign for priority markets.
Scope: Multi-location SEO, location pages, technical SEO, GBP optimization.
Timeframe: 4-month rollout.
What changed.
+246%organic traffic to location pages
+112%calls from Google Business Profiles
31service areas with new top-3 map rankings
+87%lead volume
“We finally had a system we could roll out across every location.”
— Franchise operations lead, pest control brand