Where they started.
The startup had a strong product but a confusing website. Visitors struggled to understand what the platform did, who it was for, and why it was different. Organic traffic was almost nonexistent.
The work, specifically.
We rebuilt the marketing site, clarified the positioning, created product and use-case pages, improved the demo request flow, implemented technical SEO, and created a content foundation for long-term growth.
Scope: SaaS website, messaging, SEO architecture, conversion optimization.
Timeframe: 9 weeks.
What changed.
+73%demo requests
+191%organic traffic over 6 months
38%of new organic leads from use-case pages
+44%visitor-to-demo conversion
“They helped us explain the product in a way people actually understood.”
— Co-founder, Austin SaaS company