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CPA firm · Illinois

+64% business service inquiries for a CPA firm

The number that matters: +64% business inquiries.

Scope
Website redesign, service copy, local SEO, content strategy.
Timeframe
7 weeks.
Services
Web Design, SEO

The problem

Where they started.

The firm had steady referrals but wanted to attract more business owners through search. The site had generic service pages and no clear positioning around tax planning, bookkeeping, and advisory services.

What we did

The work, specifically.

We redesigned the website, clarified the service offering, wrote new SEO pages for business tax planning and outsourced accounting, and created a content plan for recurring search visibility.

Results

What changed.

  • +118% organic traffic
  • +64% business service inquiries
  • +171% traffic to tax planning pages
  • 10 local accounting terms on page one

In their words

What the client said.

“We wanted fewer random inquiries and more business clients. That's exactly what happened.”

— Partner, Illinois CPA firm

This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.

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