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Mortgage services · South Carolina

+69% loan inquiries for an independent mortgage broker

The number that matters: +69% loan inquiries.

Scope
Website redesign, financial services SEO, content writing, conversion optimization.
Timeframe
8 weeks.
Services
Web Design, SEO

The problem

Where they started.

The broker relied heavily on referral partners and wanted more direct borrower inquiries. The website was generic, difficult to trust, and not ranking for local mortgage searches.

What we did

The work, specifically.

We redesigned the website, created pages for first-time buyers, refinancing, VA loans, FHA loans, and jumbo loans, improved local SEO, and added stronger trust elements.

Results

What changed.

  • +157% organic traffic
  • +69% loan inquiry forms
  • +188% first-time buyer page traffic
  • 10 local mortgage terms on page one

In their words

What the client said.

“The website helped us look independent, trustworthy, and much easier to approach.”

— Principal broker, South Carolina

This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.

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