Where they started.
The firm was receiving referrals but wanted more direct online leads. The site was difficult to understand, overly legalistic, and not ranking well for family immigration, work visas, or citizenship-related searches.
The work, specifically.
We redesigned the site, simplified the copy, created clear practice pages, improved multilingual UX considerations, implemented local SEO, and built content around high-intent immigration questions.
Scope: Website redesign, SEO copy, legal content structure, local SEO.
Timeframe: 8 weeks.
What changed.
+146%organic traffic
+72%consultation requests
+197%practice-area page traffic
13local immigration searches on page one
“Clients understand what we do faster, and the inquiries are much more relevant.”
— Principal attorney, immigration practice