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Immigration law · New Jersey

+72% consultation requests for an immigration law practice

The number that matters: +72% consult requests.

Scope
Website redesign, SEO copy, legal content structure, local SEO.
Timeframe
8 weeks.
Services
Web Design, SEO

The problem

Where they started.

The firm was receiving referrals but wanted more direct online leads. The site was difficult to understand, overly legalistic, and not ranking well for family immigration, work visas, or citizenship-related searches.

What we did

The work, specifically.

We redesigned the site, simplified the copy, created clear practice pages, improved multilingual UX considerations, implemented local SEO, and built content around high-intent immigration questions.

Results

What changed.

  • +146% organic traffic
  • +72% consultation requests
  • +197% practice-area page traffic
  • 13 local immigration searches on page one

In their words

What the client said.

“Clients understand what we do faster, and the inquiries are much more relevant.”

— Principal attorney, immigration practice

This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.

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