Flooring showroom · Florida
+58% showroom direction requests for a flooring retailer
The number that matters: +58% showroom visits.
- Scope
- Website redesign, local SEO, product category pages, content strategy.
- Timeframe
- 8 weeks.
- Services
- Web Design, SEO
The problem
Where they started.
The retailer had a strong showroom but poor online visibility. The site did not properly showcase hardwood, vinyl, tile, carpet, or installation services, and local competitors were dominating Google.
What we did
The work, specifically.
We rebuilt the website, created product category and installation pages, optimized local search, improved showroom CTAs, and added project inspiration content.
Results
What changed.
- +172% organic traffic
- +58% showroom direction requests
- +71% installation inquiries
- +207% category page traffic
In their words
What the client said.
“The website now gets people into the showroom with a much clearer idea of what they want.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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