Where they started.
The center had a sensitive service offering and needed to build trust quickly. The website was outdated, difficult to navigate, and did not clearly explain treatment options, admissions, or insurance verification.
The work, specifically.
We redesigned the website with a calmer user experience, rewrote admissions content, created program pages, improved mobile performance, implemented tracking, and built a compliant SEO content strategy.
Scope: Website redesign, SEO content, UX strategy, conversion optimization.
Timeframe: 11 weeks.
What changed.
+82%organic admissions inquiries
+46%mobile conversion rate
+139%program page traffic
-28%bounce rate
“The site became easier for families to understand at a very stressful moment.”
— Executive director, treatment center