Online learning · U.S. national
+46% enrollment conversion for an online education platform
The number that matters: +46% enrollment conversion.
- Scope
- Landing page redesign, SEO architecture, copywriting, conversion optimization.
- Timeframe
- 9 weeks.
- Services
- Web Design, SEO
The problem
Where they started.
The platform had strong course material but poor landing pages. Visitors were not understanding course outcomes, and organic traffic was limited despite a large content library.
What we did
The work, specifically.
We redesigned landing pages, improved course category structure, rewrote enrollment copy, optimized technical SEO, and created a content strategy around course comparison and career-intent searches.
Results
What changed.
- +46% enrollment conversion rate
- +138% organic traffic
- +192% course category traffic
- +52% email capture
In their words
What the client said.
“They made the value of the courses obvious without making the pages feel salesy.”
This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.
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