Where they started.
The platform had strong course material but poor landing pages. Visitors were not understanding course outcomes, and organic traffic was limited despite a large content library.
The work, specifically.
We redesigned landing pages, improved course category structure, rewrote enrollment copy, optimized technical SEO, and created a content strategy around course comparison and career-intent searches.
Scope: Landing page redesign, SEO architecture, copywriting, conversion optimization.
Timeframe: 9 weeks.
What changed.
+46%enrollment conversion rate
+138%organic traffic
+192%course category traffic
+52%email capture
“They made the value of the courses obvious without making the pages feel salesy.”
— Head of growth, education platform