Ironridge Roofing

What we built

• The inspection form sits beside the headline

  Someone with storm damage wants one thing: a person on the roof. So the headline promises an inspection within 24 hours, and the booking form is right next to it with only three fields (name, phone, neighborhood). The phone number sits under the headline in large type for people who would rather call, and the hero shows what happens after they submit.

• A sticky Call now bar on phones

  People searching after a storm are usually on a phone, standing in the yard or looking at a stained ceiling. A bar stays pinned to the bottom of the screen with a Call now button and a Free inspection button, so the next step is always one thumb away, however far down the page they have read.

• The claim process is told as a walkthrough, with the awkward parts included

  Homeowners have usually never filed a roof claim. The page walks through the six steps from inspection to final walkthrough in plain words, then adds the three Texas facts that trip people up: the filing window, the wind and hail deductible, and the line between a roofer and a public adjuster. Saying plainly what the company will not do (waive a deductible, act as the adjuster) builds more trust than a promise.

• Condensed uppercase headings, a sturdy body face, and one orange

  Oswald in uppercase gives the headlines the weight of site signage, and Barlow keeps the reading text sturdy and easy at small sizes. The palette is charcoal, steel and concrete grey, with hi-vis orange used only for actions and markers, always with dark text on it so it stays readable. Corners are square and sections sit on hard rules, which suits a trade built on straight edges and flashing.