Specialty food e-commerce · U.S. national

+97% organic revenue for a specialty olive oil brand on Shopify

The number that matters: +97% organic revenue.

Scope: Shopify redesign, product copy, SEO structure, conversion optimization.
Timeframe: Initial build: 8 weeks. SEO/content campaign: 4 months.
Services: Shopify, SEO

The problem

Where they started.

The brand had a strong product story but weak online presentation. Product pages lacked detail, site navigation was confusing, and the brand was not ranking for premium olive oil searches.

What we did

The work, specifically.

We rebuilt the Shopify experience, rewrote product pages, improved product photography presentation, created collection pages, added education-focused SEO content, and optimized the cart experience.

Results

What changed.

+97% organic revenue
+38% conversion rate
+24% average order value
+162% organic product page traffic

In their words

What the client said.

“They understood how to make the product feel premium without making the site complicated.”
— Founder, specialty food brand

This case study is an anonymized composite of real client work. The numbers are the client’s; the name is not.

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