PPC
Paid campaigns with a clear path to enquiry.
Connect the right audience, a relevant ad, and a convincing landing page. Start with what a useful enquiry is worth to your business, then build a campaign around it.
What we can work on
The proposal sets out which parts your project needs, what is included, and what is priced separately.
Account and offer review
Assess existing campaigns, your offer, and the economics a campaign needs to work within.
Campaign plan
Choose channels, audiences, search themes, and budget priorities for the agreed objective.
Ad messaging
Develop copy and creative requirements that match what the landing page actually offers.
Landing-page alignment
Identify changes needed to help visitors understand the offer and take the next step.
Conversion measurement
Define useful actions and check the agreed tracking before using results to guide decisions.
Ongoing review
Review spend, search terms, enquiries, and tests to decide what to keep, change, or stop.
Related reading
PPC case studies
These case studies are anonymized composites. They illustrate project approaches rather than a promised result for your business.
Roofing · North Carolina
+186% organic traffic and cheaper leads for a regional roofing contractor
The company had strong crews and good reviews, but the website was generic and competitors dominated local roofing searches.
Read the case studyWindows and doors · Colorado
+87% estimate requests for a window replacement company
The company had high customer satisfaction but weak digital lead flow.
Read the case studyPersonal injury law · Florida
+96% case evaluations for a personal injury firm
The firm was spending heavily on PPC but had weak organic rankings.
Read the case study
Questions
PPC FAQs
How is the work priced?
Scope depends on campaign channels, account complexity, creative, and landing-page work. Media spend is separate from the fee for managing the work.
How is the timeline agreed?
Launch depends on account access, approved ads, landing pages, and tracking checks. Review periods need enough campaign data to support useful decisions.
Do I need a new landing page?
Not always. The existing page may work with focused improvements. Any new design or development is identified in the scope before it is added to the project.
What happens after I enquire?
Nick reviews what you send and follows up by email. If the project looks like a fit, the next step is a conversation to clarify the work before a proposal.
Ready when you are
Tell me what you want to improve.
Share your website or idea, what is getting in the way, and any timing or budget constraints. Nick will follow up by email to work out the next step.