Insights

Strategy, tips, and real talk on web design, SEO, and digital growth.

12 articles

Nonprofit Strategy11 min read

How Nonprofits Can Build Websites That Actually Drive Donations

Most nonprofit websites fail at the one thing that matters: converting visitors into donors. Here's how to build a site that raises real money.

By Nick
Web Performance5 min read

Why Your Website Needs to Load in Under 2 Seconds

Page speed isn't just a nice-to-have—it's a revenue driver. Learn how loading times impact conversions, SEO rankings, and user experience.

By Nick
Web Infrastructure8 min read

Using Cloudflare as Your Website's DNS: The Benefits

Your DNS provider could be costing you 2 seconds of load time. Discover why Cloudflare DNS is the smart choice for speed, security, and reliability.

By Nick
PPC Strategy10 min read

Google Ads Best Practices: Maximizing Your ROI in 2025

Stop wasting money on Google Ads. These proven strategies will help you cut costs, improve conversions, and finally see real ROI from your campaigns.

By Nick
Platform Comparison9 min read

Why WordPress is Still the Best Platform in 2025

43% of the web runs on WordPress. Here's why it's still the smartest choice for most websites—and when you should consider alternatives.

By Nick
Web Development8 min read

Should You Use Page Builders for WordPress? (Probably Not)

Page builders promise no-code website design. But they're slow, bloated, and lock you into bad architecture. Here's when they actually make sense.

By Nick
Platform Comparison10 min read

Headless CMS vs. Traditional CMS: Which Is Right for You?

Headless CMSs are trendy, but they're not always better. Here's when to go headless—and when traditional WordPress or Shopify makes more sense.

By Nick
SEO12 min read

Core Web Vitals in 2025: The Complete Guide to Google's Ranking Signals

Google ranks fast sites higher. Here's exactly what Core Web Vitals measure, why they matter, and how to fix them without hiring a developer.

By Nick
E-Commerce13 min read

Shopify vs. WooCommerce: Which E-Commerce Platform Wins in 2025?

Choosing the wrong e-commerce platform costs thousands in lost revenue. Here's an honest comparison of Shopify and WooCommerce—no BS.

By Nick
Security9 min read

Website Security Essentials: SSL, Firewalls, and Why Backups Save Your Business

One hack can destroy your business overnight. Here's how to protect your website without spending thousands on enterprise security.

By Nick
SEO11 min read

Local SEO for Small Businesses: Rank Higher on Google Maps in 2025

Most local businesses ignore Local SEO and wonder why competitors show up first on Google. Here's how to dominate your local market.

By Nick
Mobile Development10 min read

Progressive Web Apps vs. Native Apps: What Your Business Actually Needs

Building a native app costs $100k+. PWAs cost a fraction and work everywhere. Here's when each makes sense—and when you need neither.

By Nick

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