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SEO for Lawyers in Seattle, WA

In a major market like Seattle, generic SEO won't cut it. law firms face unique challenges—bar association compliance requirements—that require specialized strategies to rank above competitors.

Our SEO strategies for law firms target the specific terms Seattle clients search for—"law firm Seattle," "Seattle attorney," and neighborhood-specific searches in Downtown, South Lake Union, Ballard. Law firms often receive referrals from accountants for business formations and from real estate agents for closings.

Local Keyword Targeting

Optimized for 6469+ monthly searches including "law firm Seattle" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 16 positions.

Industry-Specific Content

Practice area landing pages, attorney bio pages with credentials, and content addressing business owners and families.

Review Management

Generate and showcase reviews from Seattle clients. Our clients average 113% more profile calls.

Why Seattle Law Firms Need Specialized SEO

Law Firms in Seattle face unique challenges that generic SEO solutions can't address. Bar association compliance requirements requires specialized knowledge. Attorney-client privilege considerations in content demands careful attention to detail. And Competitive local market for legal services means you need a partner who understands your industry.

We've worked with lawyers across Washington, building SEO strategies that address these exact challenges while driving measurable results. Our Seattle lawyers clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Law Firms SEO

  • Comprehensive SEO audit for law firms
  • Local keyword research targeting 6469+ monthly searches in Seattle
  • On-page optimization for practice area landing pages
  • LegalService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 191+ directories
  • Content strategy for law firm, attorney, lawyer keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 193 Seattle competitors

Our Law Firms SEO Process

  1. Market Audit: Analyze 193 Seattle lawyers competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for lawyers sites.
  3. Content Strategy: Create practice area landing pages, location pages, and law firm-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Seattle visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Seattle Law Firms Wins

What Seattle Lawyers Say

Portrait of Jennifer Morris
"Ranked on page 1 for 10+ keywords. Our competitors are wondering what happened."
Jennifer Morris Senior Partner, Morris Legal Associates
Portrait of Emily Robinson
"After 5 months working with Vorgestern, we're ranking #1 for "Seattle [our service]" and several related terms. The ROI has been substantial."
Emily Robinson Senior Partner, Robinson Legal Services
Portrait of Christopher Thomas
"We went from page 3 to the top 5 results for our main keywords. Phone calls increased 34% in the first quarter."

Get SEO for Your Seattle Law Practice

Tell us about your lawyers practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your lawyers practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.