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Med Spa & Esthetician SEO in Columbus, OH

In a major market like Columbus, generic SEO won't cut it. med spas & estheticians face unique challenges—visual-heavy content requirements—that require specialized strategies to rank above competitors.

Our SEO strategies for med spas & estheticians target the specific terms Columbus clients search for—"esthetician Columbus," "Columbus med spa," and neighborhood-specific searches in Downtown, Midtown, East Columbus. Med spas build networks with cosmetic dentists and dermatologists for comprehensive care.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 7744+ monthly searches including "esthetician Columbus" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 16 positions.

Industry-Specific Content

Service menus with pricing, before/after galleries, and content addressing clients focused on appearance and wellness.

Review Management

Generate and showcase reviews from Columbus clients. Our clients average 88% more profile calls.

Why Columbus Med Spas & Estheticians Need Specialized SEO

Med Spas & Estheticians in Columbus face unique challenges that generic SEO solutions can't address. Visual-heavy content requirements requires specialized knowledge. Before/after consent and compliance demands careful attention to detail. And Seasonal service promotions means you need a partner who understands your industry.

We've worked with estheticians across Ohio, building SEO strategies that address these exact challenges while driving measurable results. Our Columbus estheticians clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Med Spas & Estheticians SEO

  • Comprehensive SEO audit for med spas & estheticians
  • Local keyword research targeting 7744+ monthly searches in Columbus
  • On-page optimization for service menus with pricing
  • HealthAndBeautyBusiness schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 166+ directories
  • Content strategy for esthetician, med spa, skincare keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 88 Columbus competitors

Our Med Spas & Estheticians SEO Process

  1. Market Audit: Analyze 88 Columbus estheticians competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for estheticians sites.
  3. Content Strategy: Create service menus with pricing, location pages, and esthetician-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Columbus visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Columbus Med Spas & Estheticians Wins

From Page 3 to Position 1

Columbus Med went from invisible to dominant for "esthetician Columbus" in 83 days. Organic traffic increased 63%, generating 29 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and Midtown. Now ranking top 3 for 17 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 35 new reviews in 90 days. Map pack visibility improved 16 positions, driving 88% more profile calls.

What Columbus Estheticians Say

Portrait of Ronald Hall
"After 4 months working with Vorgestern, we're ranking #1 for "Columbus [our service]" and several related terms. The ROI has been substantial."
Ronald Hall Director, Hall Aesthetics
Portrait of Thomas Taylor
"The monthly reports actually make sense, and we can see exactly how our investment is paying off. 8% more organic traffic."
Thomas Taylor Lead Esthetician, Taylor Beauty Clinic
Portrait of Brandon Roberts
"Ranked on page 1 for 7+ keywords. Our competitors are wondering what happened."

Get SEO for Your Columbus Med Practice

Tell us about your estheticians practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your estheticians practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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