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Med Spa & Esthetician SEO in Durham, NC

In a major market like Durham, generic SEO won't cut it. med spas & estheticians face unique challenges—visual-heavy content requirements—that require specialized strategies to rank above competitors.

Our SEO strategies for med spas & estheticians target the specific terms Durham clients search for—"esthetician Durham," "Durham med spa," and neighborhood-specific searches in Downtown Durham, Brightleaf, Ninth Street. Med spas build networks with cosmetic dentists and dermatologists for comprehensive care.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 5329+ monthly searches including "esthetician Durham" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 16 positions.

Industry-Specific Content

Service menus with pricing, before/after galleries, and content addressing clients focused on appearance and wellness.

Review Management

Generate and showcase reviews from Durham clients. Our clients average 93% more profile calls.

Why Durham Med Spas & Estheticians Need Specialized SEO

Med Spas & Estheticians in Durham face unique challenges that generic SEO solutions can't address. Visual-heavy content requirements requires specialized knowledge. Before/after consent and compliance demands careful attention to detail. And Seasonal service promotions means you need a partner who understands your industry.

We've worked with estheticians across North Carolina, building SEO strategies that address these exact challenges while driving measurable results. Our Durham estheticians clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Med Spas & Estheticians SEO

  • Comprehensive SEO audit for med spas & estheticians
  • Local keyword research targeting 5329+ monthly searches in Durham
  • On-page optimization for service menus with pricing
  • HealthAndBeautyBusiness schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 231+ directories
  • Content strategy for esthetician, med spa, skincare keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 133 Durham competitors

Our Med Spas & Estheticians SEO Process

  1. Market Audit: Analyze 133 Durham estheticians competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for estheticians sites.
  3. Content Strategy: Create service menus with pricing, location pages, and esthetician-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Durham visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Durham Med Spas & Estheticians Wins

From Page 3 to Position 1

Durham Med went from invisible to dominant for "esthetician Durham" in 53 days. Organic traffic increased 78%, generating 44 new client calls monthly.

Downtown Durham Market Domination

Built hyperlocal content strategy targeting Downtown Durham and Brightleaf. Now ranking top 3 for 26 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 53 new reviews in 90 days. Map pack visibility improved 16 positions, driving 93% more profile calls.

What Durham Estheticians Say

Portrait of Joshua Adams
"We used to be invisible on Google. Now we're getting 7+ leads per month from organic search alone."
Joshua Adams Lead Esthetician, Adams Skincare Studio
Portrait of Joshua Lewis
"The monthly reports actually make sense, and we can see exactly how our investment is paying off. 7% more organic traffic."
Joshua Lewis Founder, Lewis Beauty Clinic
Portrait of Robert Scott
"Our Google Business Profile went from 9 reviews to over 49 reviews. Direction requests tripled."

Get SEO for Your Durham Med Practice

Tell us about your estheticians practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your estheticians practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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