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SEO for Lawyers in Troy, MI

law firms in Troy often underestimate the local search opportunity. With 1123+ people searching for law firm services each month, ranking well means a steady stream of qualified leads.

Our SEO strategies for law firms target the specific terms Troy clients search for—"law firm Troy," "Troy attorney," and neighborhood-specific searches in Downtown, Troy Tech Park, Midtown. Law firms often receive referrals from accountants for business formations and from real estate agents for closings.

Local Keyword Targeting

Optimized for 1123+ monthly searches including "law firm Troy" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 19 positions.

Industry-Specific Content

Practice area landing pages, attorney bio pages with credentials, and content addressing business owners and families.

Review Management

Generate and showcase reviews from Troy clients. Our clients average 111% more profile calls.

Why Troy Law Firms Need Specialized SEO

Law Firms in Troy face unique challenges that generic SEO solutions can't address. Bar association compliance requirements requires specialized knowledge. Attorney-client privilege considerations in content demands careful attention to detail. And Competitive local market for legal services means you need a partner who understands your industry.

We've worked with lawyers across Michigan, building SEO strategies that address these exact challenges while driving measurable results. Our Troy lawyers clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Law Firms SEO

  • Comprehensive SEO audit for law firms
  • Local keyword research targeting 1123+ monthly searches in Troy
  • On-page optimization for practice area landing pages
  • LegalService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 147+ directories
  • Content strategy for law firm, attorney, lawyer keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 51 Troy competitors

Our Law Firms SEO Process

  1. Market Audit: Analyze 51 Troy lawyers competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for lawyers sites.
  3. Content Strategy: Create practice area landing pages, location pages, and law firm-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Troy visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Troy Law Firms Wins

What Troy Lawyers Say

Portrait of Steven Parker
"We used to be invisible on Google. Now we're getting 8+ leads per month from organic search alone."
Steven Parker Managing Partner, Parker Law Group
Portrait of Amber Moore
"The monthly reports actually make sense, and we can see exactly how our investment is paying off. 10% more organic traffic."
Amber Moore Principal Attorney, Moore Law Firm
Portrait of Anthony Kim
"Our Google Business Profile went from 9 reviews to over 49 reviews. Direction requests tripled."

Get SEO for Your Troy Law Practice

Tell us about your lawyers practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your lawyers practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.