Local Keyword Targeting
Optimized for 1814+ monthly searches including "roofing Lansing" and neighborhood-specific terms.
Google Business Profile
Complete GBP optimization to dominate the local map pack. Average improvement: 11 positions.
Industry-Specific Content
Project galleries with materials shown, storm damage response pages, and content addressing storm-affected homeowners.
Review Management
Generate and showcase reviews from Lansing clients. Our clients average 98% more profile calls.
Why Lansing Roofing Contractors Need Specialized SEO
Roofing Contractors in Lansing face unique challenges that generic SEO solutions can't address. Storm damage search spikes requires specialized knowledge. Insurance claim assistance messaging demands careful attention to detail. And Project timeline expectations means you need a partner who understands your industry.
We've worked with roofing across Michigan, building SEO strategies that address these exact challenges while driving measurable results. Our Lansing roofing clients see increased leads, better conversion rates, and stronger online presence within 90 days.
What's Included in Our Roofing Contractors SEO
- Comprehensive SEO audit for roofing contractors
- Local keyword research targeting 1814+ monthly searches in Lansing
- On-page optimization for project galleries with materials shown
- RoofingContractor schema markup implementation
- Google Business Profile optimization
- Local citation building across 96+ directories
- Content strategy for roofing, roofer, roof repair keywords
- Review generation and management
- Monthly ranking and traffic reports
- Competitor analysis against 58 Lansing competitors
Our Roofing Contractors SEO Process
- Market Audit: Analyze 58 Lansing roofing competitors, keyword landscape, and current rankings.
- Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for roofing sites.
- Content Strategy: Create project galleries with materials shown, location pages, and roofing-focused content.
- Local SEO Execution: GBP optimization, citation building, and review generation for Lansing visibility.
- Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.
