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Med Spa & Esthetician SEO in Lansing, MI

med spas & estheticians in Lansing often underestimate the local search opportunity. With 1548+ people searching for esthetician services each month, ranking well means a steady stream of qualified leads.

Our SEO strategies for med spas & estheticians target the specific terms Lansing clients search for—"esthetician Lansing," "Lansing med spa," and neighborhood-specific searches in Downtown, Lansing Tech Park, Midtown. Med spas build networks with cosmetic dentists and dermatologists for comprehensive care.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 1548+ monthly searches including "esthetician Lansing" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 9 positions.

Industry-Specific Content

Service menus with pricing, before/after galleries, and content addressing clients focused on appearance and wellness.

Review Management

Generate and showcase reviews from Lansing clients. Our clients average 56% more profile calls.

Why Lansing Med Spas & Estheticians Need Specialized SEO

Med Spas & Estheticians in Lansing face unique challenges that generic SEO solutions can't address. Visual-heavy content requirements requires specialized knowledge. Before/after consent and compliance demands careful attention to detail. And Seasonal service promotions means you need a partner who understands your industry.

We've worked with estheticians across Michigan, building SEO strategies that address these exact challenges while driving measurable results. Our Lansing estheticians clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Med Spas & Estheticians SEO

  • Comprehensive SEO audit for med spas & estheticians
  • Local keyword research targeting 1548+ monthly searches in Lansing
  • On-page optimization for service menus with pricing
  • HealthAndBeautyBusiness schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 122+ directories
  • Content strategy for esthetician, med spa, skincare keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 76 Lansing competitors

Our Med Spas & Estheticians SEO Process

  1. Market Audit: Analyze 76 Lansing estheticians competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for estheticians sites.
  3. Content Strategy: Create service menus with pricing, location pages, and esthetician-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Lansing visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Lansing Med Spas & Estheticians Wins

From Page 3 to Position 1

Lansing Med went from invisible to dominant for "esthetician Lansing" in 91 days. Organic traffic increased 86%, generating 25 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and Lansing Tech Park. Now ranking top 3 for 15 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 30 new reviews in 90 days. Map pack visibility improved 9 positions, driving 56% more profile calls.

What Lansing Estheticians Say

Portrait of Jennifer Torres
"The monthly reports actually make sense, and we can see exactly how our investment is paying off. 9% more organic traffic."
Jennifer Torres Founder, Torres Med Spa
Portrait of Eric Harris
"We went from page 3 to the top 4 results for our main keywords. Phone calls increased 52% in the first quarter."
Eric Harris Owner, Harris Aesthetics
Portrait of Amber Collins
"We went from page 3 to the top 4 results for our main keywords. Phone calls increased 50% in the first quarter."

Get SEO for Your Lansing Med Practice

Tell us about your estheticians practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your estheticians practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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