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CPA & Accountant SEO in Lansing, MI

Local SEO for cpa & accounting firms in Lansing isn't just about keywords—it's about dominating the map pack, earning reviews, and building local authority that drives real consultations.

Our SEO strategies for cpa & accounting firms target the specific terms Lansing clients search for—"accountant Lansing," "Lansing CPA," and neighborhood-specific searches in Downtown, Lansing Tech Park, Midtown. Accountants frequently refer clients to attorneys and work with insurance professionals on planning.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 1619+ monthly searches including "accountant Lansing" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 11 positions.

Industry-Specific Content

Service pages (tax, audit, bookkeeping), secure client portal, and content addressing small business owners and families.

Review Management

Generate and showcase reviews from Lansing clients. Our clients average 103% more profile calls.

Why Lansing CPA & Accounting Firms Need Specialized SEO

CPA & Accounting Firms in Lansing face unique challenges that generic SEO solutions can't address. Seasonal traffic spikes (tax season) requires specialized knowledge. Secure document portal needs demands careful attention to detail. And Differentiating from TurboTax/H&R Block means you need a partner who understands your industry.

We've worked with accountants across Michigan, building SEO strategies that address these exact challenges while driving measurable results. Our Lansing accountants clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our CPA & Accounting Firms SEO

  • Comprehensive SEO audit for cpa & accounting firms
  • Local keyword research targeting 1619+ monthly searches in Lansing
  • On-page optimization for service pages (tax, audit, bookkeeping)
  • AccountingService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 91+ directories
  • Content strategy for accountant, CPA, tax preparation keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 43 Lansing competitors

Our CPA & Accounting Firms SEO Process

  1. Market Audit: Analyze 43 Lansing accountants competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for accountants sites.
  3. Content Strategy: Create service pages (tax, audit, bookkeeping), location pages, and accountant-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Lansing visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Lansing CPA & Accounting Firms Wins

From Page 3 to Position 1

Lansing CPA went from invisible to dominant for "accountant Lansing" in 108 days. Organic traffic increased 88%, generating 14 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and Lansing Tech Park. Now ranking top 3 for 8 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 17 new reviews in 90 days. Map pack visibility improved 11 positions, driving 103% more profile calls.

What Lansing Accountants Say

Portrait of Richard Evans
"Our Google Business Profile went from 4 reviews to over 44 reviews. Direction requests tripled."
Richard Evans Principal, Evans Financial Services
Portrait of Nicole Young
"The monthly reports actually make sense, and we can see exactly how our investment is paying off. 6% more organic traffic."
Nicole Young Principal, Young CPA
Portrait of Lauren Anderson
"After 6 months working with Vorgestern, we're ranking #1 for "Lansing [our service]" and several related terms. The ROI has been substantial."

Get SEO for Your Lansing CPA Practice

Tell us about your accountants practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your accountants practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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