Local Keyword Targeting
Optimized for 1474+ monthly searches including "insurance Lansing" and neighborhood-specific terms.
Google Business Profile
Complete GBP optimization to dominate the local map pack. Average improvement: 16 positions.
Industry-Specific Content
Quote request forms, coverage type pages, and content addressing homeowners and business owners.
Review Management
Generate and showcase reviews from Lansing clients. Our clients average 118% more profile calls.
Why Lansing Insurance Agencies Need Specialized SEO
Insurance Agencies in Lansing face unique challenges that generic SEO solutions can't address. Competing with direct carriers (GEICO, etc.) requires specialized knowledge. Complex product explanations demands careful attention to detail. And Quote request optimization means you need a partner who understands your industry.
We've worked with insurance across Michigan, building SEO strategies that address these exact challenges while driving measurable results. Our Lansing insurance clients see increased leads, better conversion rates, and stronger online presence within 90 days.
What's Included in Our Insurance Agencies SEO
- Comprehensive SEO audit for insurance agencies
- Local keyword research targeting 1474+ monthly searches in Lansing
- On-page optimization for quote request forms
- InsuranceAgency schema markup implementation
- Google Business Profile optimization
- Local citation building across 136+ directories
- Content strategy for insurance, insurance agent, auto insurance keywords
- Review generation and management
- Monthly ranking and traffic reports
- Competitor analysis against 78 Lansing competitors
Our Insurance Agencies SEO Process
- Market Audit: Analyze 78 Lansing insurance competitors, keyword landscape, and current rankings.
- Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for insurance sites.
- Content Strategy: Create quote request forms, location pages, and insurance-focused content.
- Local SEO Execution: GBP optimization, citation building, and review generation for Lansing visibility.
- Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.
