Local Keyword Targeting
Optimized for 1720+ monthly searches including "law firm Grand Rapids" and neighborhood-specific terms.
Google Business Profile
Complete GBP optimization to dominate the local map pack. Average improvement: 13 positions.
Industry-Specific Content
Practice area landing pages, attorney bio pages with credentials, and content addressing business owners and families.
Review Management
Generate and showcase reviews from Grand Rapids clients. Our clients average 100% more profile calls.
Why Grand Rapids Law Firms Need Specialized SEO
Law Firms in Grand Rapids face unique challenges that generic SEO solutions can't address. Bar association compliance requirements requires specialized knowledge. Attorney-client privilege considerations in content demands careful attention to detail. And Competitive local market for legal services means you need a partner who understands your industry.
We've worked with lawyers across Michigan, building SEO strategies that address these exact challenges while driving measurable results. Our Grand Rapids lawyers clients see increased leads, better conversion rates, and stronger online presence within 90 days.
What's Included in Our Law Firms SEO
- Comprehensive SEO audit for law firms
- Local keyword research targeting 1720+ monthly searches in Grand Rapids
- On-page optimization for practice area landing pages
- LegalService schema markup implementation
- Google Business Profile optimization
- Local citation building across 130+ directories
- Content strategy for law firm, attorney, lawyer keywords
- Review generation and management
- Monthly ranking and traffic reports
- Competitor analysis against 70 Grand Rapids competitors
Our Law Firms SEO Process
- Market Audit: Analyze 70 Grand Rapids lawyers competitors, keyword landscape, and current rankings.
- Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for lawyers sites.
- Content Strategy: Create practice area landing pages, location pages, and law firm-focused content.
- Local SEO Execution: GBP optimization, citation building, and review generation for Grand Rapids visibility.
- Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.
