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CPA & Accountant SEO in Ann Arbor, MI

Local SEO for cpa & accounting firms in Ann Arbor isn't just about keywords—it's about dominating the map pack, earning reviews, and building local authority that drives real consultations.

Our SEO strategies for cpa & accounting firms target the specific terms Ann Arbor clients search for—"accountant Ann Arbor," "Ann Arbor CPA," and neighborhood-specific searches in Downtown, Ann Arbor Tech Park, Midtown. Accountants frequently refer clients to attorneys and work with insurance professionals on planning.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 1736+ monthly searches including "accountant Ann Arbor" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 20 positions.

Industry-Specific Content

Service pages (tax, audit, bookkeeping), secure client portal, and content addressing small business owners and families.

Review Management

Generate and showcase reviews from Ann Arbor clients. Our clients average 52% more profile calls.

Why Ann Arbor CPA & Accounting Firms Need Specialized SEO

CPA & Accounting Firms in Ann Arbor face unique challenges that generic SEO solutions can't address. Seasonal traffic spikes (tax season) requires specialized knowledge. Secure document portal needs demands careful attention to detail. And Differentiating from TurboTax/H&R Block means you need a partner who understands your industry.

We've worked with accountants across Michigan, building SEO strategies that address these exact challenges while driving measurable results. Our Ann Arbor accountants clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our CPA & Accounting Firms SEO

  • Comprehensive SEO audit for cpa & accounting firms
  • Local keyword research targeting 1736+ monthly searches in Ann Arbor
  • On-page optimization for service pages (tax, audit, bookkeeping)
  • AccountingService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 54+ directories
  • Content strategy for accountant, CPA, tax preparation keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 52 Ann Arbor competitors

Our CPA & Accounting Firms SEO Process

  1. Market Audit: Analyze 52 Ann Arbor accountants competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for accountants sites.
  3. Content Strategy: Create service pages (tax, audit, bookkeeping), location pages, and accountant-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Ann Arbor visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Ann Arbor CPA & Accounting Firms Wins

From Page 3 to Position 1

Ann Arbor CPA went from invisible to dominant for "accountant Ann Arbor" in 117 days. Organic traffic increased 67%, generating 17 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and Ann Arbor Tech Park. Now ranking top 3 for 10 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 20 new reviews in 90 days. Map pack visibility improved 20 positions, driving 52% more profile calls.

What Ann Arbor Accountants Say

Portrait of Jessica Walker
"The monthly reports actually make sense, and we can see exactly how our investment is paying off. 3% more organic traffic."
Jessica Walker CPA, Walker Financial Services
Portrait of Amy Harris
"From technical fixes to local citations, Vorgestern covered every base. We're now outranking competitors who've been established for years."
Amy Harris Managing Partner, Harris Tax Services
Portrait of Lisa Allen
"Our Google Business Profile went from 8 reviews to over 48 reviews. Direction requests tripled."

Get SEO for Your Ann Arbor CPA Practice

Tell us about your accountants practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your accountants practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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