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SEO for Lawyers in Portland, ME

law firms in Portland often underestimate the local search opportunity. With 583+ people searching for law firm services each month, ranking well means a steady stream of qualified leads.

Our SEO strategies for law firms target the specific terms Portland clients search for—"law firm Portland," "Portland attorney," and neighborhood-specific searches in Downtown, Midtown, Portland Heights. Law firms often receive referrals from accountants for business formations and from real estate agents for closings.

Local Keyword Targeting

Optimized for 583+ monthly searches including "law firm Portland" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 19 positions.

Industry-Specific Content

Practice area landing pages, attorney bio pages with credentials, and content addressing business owners and families.

Review Management

Generate and showcase reviews from Portland clients. Our clients average 91% more profile calls.

Why Portland Law Firms Need Specialized SEO

Law Firms in Portland face unique challenges that generic SEO solutions can't address. Bar association compliance requirements requires specialized knowledge. Attorney-client privilege considerations in content demands careful attention to detail. And Competitive local market for legal services means you need a partner who understands your industry.

We've worked with lawyers across Maine, building SEO strategies that address these exact challenges while driving measurable results. Our Portland lawyers clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Law Firms SEO

  • Comprehensive SEO audit for law firms
  • Local keyword research targeting 583+ monthly searches in Portland
  • On-page optimization for practice area landing pages
  • LegalService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 87+ directories
  • Content strategy for law firm, attorney, lawyer keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 71 Portland competitors

Our Law Firms SEO Process

  1. Market Audit: Analyze 71 Portland lawyers competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for lawyers sites.
  3. Content Strategy: Create practice area landing pages, location pages, and law firm-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Portland visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Portland Law Firms Wins

What Portland Lawyers Say

Portrait of Karen Martin
"Our Google Business Profile went from 5 reviews to over 45 reviews. Direction requests tripled."
Karen Martin Founding Partner, Martin Attorneys at Law
Portrait of Ronald Hall
"Our Google Business Profile went from 4 reviews to over 44 reviews. Direction requests tripled."
Ronald Hall Managing Partner, Hall Legal Services
Portrait of Andrew Johnson
"The monthly reports actually make sense, and we can see exactly how our investment is paying off. 6% more organic traffic."

Get SEO for Your Portland Law Practice

Tell us about your lawyers practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your lawyers practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.