(770) 765-5411 | Mon-Fri 9am-5pm EST
Home / Iowa / Des Moines / SEO / Med Spas & Estheticians

Med Spa & Esthetician SEO in Des Moines, IA

Local SEO for med spas & estheticians in Des Moines isn't just about keywords—it's about dominating the map pack, earning reviews, and building local authority that drives real consultations.

Our SEO strategies for med spas & estheticians target the specific terms Des Moines clients search for—"esthetician Des Moines," "Des Moines med spa," and neighborhood-specific searches in Downtown, Midtown, Des Moines Heights. Med spas build networks with cosmetic dentists and dermatologists for comprehensive care.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 1707+ monthly searches including "esthetician Des Moines" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 12 positions.

Industry-Specific Content

Service menus with pricing, before/after galleries, and content addressing clients focused on appearance and wellness.

Review Management

Generate and showcase reviews from Des Moines clients. Our clients average 99% more profile calls.

Why Des Moines Med Spas & Estheticians Need Specialized SEO

Med Spas & Estheticians in Des Moines face unique challenges that generic SEO solutions can't address. Visual-heavy content requirements requires specialized knowledge. Before/after consent and compliance demands careful attention to detail. And Seasonal service promotions means you need a partner who understands your industry.

We've worked with estheticians across Iowa, building SEO strategies that address these exact challenges while driving measurable results. Our Des Moines estheticians clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Med Spas & Estheticians SEO

  • Comprehensive SEO audit for med spas & estheticians
  • Local keyword research targeting 1707+ monthly searches in Des Moines
  • On-page optimization for service menus with pricing
  • HealthAndBeautyBusiness schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 123+ directories
  • Content strategy for esthetician, med spa, skincare keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 69 Des Moines competitors

Our Med Spas & Estheticians SEO Process

  1. Market Audit: Analyze 69 Des Moines estheticians competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for estheticians sites.
  3. Content Strategy: Create service menus with pricing, location pages, and esthetician-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Des Moines visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Des Moines Med Spas & Estheticians Wins

From Page 3 to Position 1

Des Moines Med went from invisible to dominant for "esthetician Des Moines" in 109 days. Organic traffic increased 74%, generating 23 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and Midtown. Now ranking top 3 for 13 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 27 new reviews in 90 days. Map pack visibility improved 12 positions, driving 99% more profile calls.

What Des Moines Estheticians Say

Portrait of Matthew Smith
"From technical fixes to local citations, Vorgestern covered every base. We're now outranking competitors who've been established for years."
Matthew Smith Lead Esthetician, Smith Skincare Studio
Portrait of Hannah Martinez
"From technical fixes to local citations, Vorgestern covered every base. We're now outranking competitors who've been established for years."
Hannah Martinez Lead Esthetician, Martinez Skin Studio
Portrait of Brian Allen
"We used to be invisible on Google. Now we're getting 3+ leads per month from organic search alone."

Get SEO for Your Des Moines Med Practice

Tell us about your estheticians practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your estheticians practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

More SEO in Des Moines

General Des Moines SEO

SEO for all Des Moines businesses.

Med Spas & Estheticians Web Design

Convert Des Moines clients with a custom website for estheticians.

Full Digital Strategy

Combine SEO with PPC, content, and more.