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Cleaning Service SEO in Des Moines, IA

Local SEO for cleaning services in Des Moines isn't just about keywords—it's about dominating the map pack, earning reviews, and building local authority that drives real consultations.

Our SEO strategies for cleaning services target the specific terms Des Moines clients search for—"cleaning service Des Moines," "Des Moines house cleaning," and neighborhood-specific searches in Downtown, Midtown, Des Moines Heights. Cleaning services often receive referrals from real estate agents for move-in/out cleans.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 732+ monthly searches including "cleaning service Des Moines" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 12 positions.

Industry-Specific Content

Online booking system, service packages and pricing, and content addressing busy professionals and property managers.

Review Management

Generate and showcase reviews from Des Moines clients. Our clients average 84% more profile calls.

Why Des Moines Cleaning Services Need Specialized SEO

Cleaning Services in Des Moines face unique challenges that generic SEO solutions can't address. Building trust for in-home service requires specialized knowledge. Recurring vs one-time booking demands careful attention to detail. And Service area limitations means you need a partner who understands your industry.

We've worked with home cleaning across Iowa, building SEO strategies that address these exact challenges while driving measurable results. Our Des Moines home cleaning clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Cleaning Services SEO

  • Comprehensive SEO audit for cleaning services
  • Local keyword research targeting 732+ monthly searches in Des Moines
  • On-page optimization for online booking system
  • HousekeepingService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 98+ directories
  • Content strategy for cleaning service, house cleaning, maid service keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 44 Des Moines competitors

Our Cleaning Services SEO Process

  1. Market Audit: Analyze 44 Des Moines home cleaning competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for home cleaning sites.
  3. Content Strategy: Create online booking system, location pages, and cleaning service-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Des Moines visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Des Moines Cleaning Services Wins

From Page 3 to Position 1

Des Moines Cleaning went from invisible to dominant for "cleaning service Des Moines" in 109 days. Organic traffic increased 59%, generating 14 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and Midtown. Now ranking top 3 for 8 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 17 new reviews in 90 days. Map pack visibility improved 12 positions, driving 84% more profile calls.

What Des Moines Cleaning Say

Portrait of Rachel Jones
"We used to be invisible on Google. Now we're getting 3+ leads per month from organic search alone."
Rachel Jones CEO, Jones Clean Co
Portrait of William Mitchell
"The monthly reports actually make sense, and we can see exactly how our investment is paying off. 9% more organic traffic."
William Mitchell CEO, Mitchell Clean Co
Portrait of Amanda Lee
"Organic traffic increased 8% year over year. More importantly, the leads are qualified—people ready to buy."

Get SEO for Your Des Moines Cleaning Practice

Tell us about your home cleaning practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your home cleaning practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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