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Roofing SEO Services in Lafayette, IN

Local SEO for roofing contractors in Lafayette isn't just about keywords—it's about dominating the map pack, earning reviews, and building local authority that drives real consultations.

Our SEO strategies for roofing contractors target the specific terms Lafayette clients search for—"roofing Lafayette," "Lafayette roofer," and neighborhood-specific searches in Downtown, Midtown, East Lafayette. Roofers often partner with insurance adjusters and receive referrals from real estate inspections.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 527+ monthly searches including "roofing Lafayette" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 17 positions.

Industry-Specific Content

Project galleries with materials shown, storm damage response pages, and content addressing storm-affected homeowners.

Review Management

Generate and showcase reviews from Lafayette clients. Our clients average 99% more profile calls.

Why Lafayette Roofing Contractors Need Specialized SEO

Roofing Contractors in Lafayette face unique challenges that generic SEO solutions can't address. Storm damage search spikes requires specialized knowledge. Insurance claim assistance messaging demands careful attention to detail. And Project timeline expectations means you need a partner who understands your industry.

We've worked with roofing across Indiana, building SEO strategies that address these exact challenges while driving measurable results. Our Lafayette roofing clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Roofing Contractors SEO

  • Comprehensive SEO audit for roofing contractors
  • Local keyword research targeting 527+ monthly searches in Lafayette
  • On-page optimization for project galleries with materials shown
  • RoofingContractor schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 103+ directories
  • Content strategy for roofing, roofer, roof repair keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 59 Lafayette competitors

Our Roofing Contractors SEO Process

  1. Market Audit: Analyze 59 Lafayette roofing competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for roofing sites.
  3. Content Strategy: Create project galleries with materials shown, location pages, and roofing-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Lafayette visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Lafayette Roofing Contractors Wins

From Page 3 to Position 1

Lafayette Roofing went from invisible to dominant for "roofing Lafayette" in 99 days. Organic traffic increased 64%, generating 19 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and Midtown. Now ranking top 3 for 11 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 23 new reviews in 90 days. Map pack visibility improved 17 positions, driving 99% more profile calls.

What Lafayette Roofing Say

Portrait of Stephanie Evans
"From technical fixes to local citations, Vorgestern covered every base. We're now outranking competitors who've been established for years."
Stephanie Evans General Manager, Evans Roofing Services
Portrait of Eric Nelson
"From technical fixes to local citations, Vorgestern covered every base. We're now outranking competitors who've been established for years."
Eric Nelson General Manager, Nelson Roofing Inc
Portrait of Mark Torres
"Our Google Business Profile went from 4 reviews to over 44 reviews. Direction requests tripled."

Get SEO for Your Lafayette Roofing Practice

Tell us about your roofing practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your roofing practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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