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CPA & Accountant SEO in Evanston, IL

cpa & accounting firms in Evanston often underestimate the local search opportunity. With 1519+ people searching for accountant services each month, ranking well means a steady stream of qualified leads.

Our SEO strategies for cpa & accounting firms target the specific terms Evanston clients search for—"accountant Evanston," "Evanston CPA," and neighborhood-specific searches in Downtown, Midtown, East Evanston. Accountants frequently refer clients to attorneys and work with insurance professionals on planning.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 1519+ monthly searches including "accountant Evanston" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 16 positions.

Industry-Specific Content

Service pages (tax, audit, bookkeeping), secure client portal, and content addressing small business owners and families.

Review Management

Generate and showcase reviews from Evanston clients. Our clients average 83% more profile calls.

Why Evanston CPA & Accounting Firms Need Specialized SEO

CPA & Accounting Firms in Evanston face unique challenges that generic SEO solutions can't address. Seasonal traffic spikes (tax season) requires specialized knowledge. Secure document portal needs demands careful attention to detail. And Differentiating from TurboTax/H&R Block means you need a partner who understands your industry.

We've worked with accountants across Illinois, building SEO strategies that address these exact challenges while driving measurable results. Our Evanston accountants clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our CPA & Accounting Firms SEO

  • Comprehensive SEO audit for cpa & accounting firms
  • Local keyword research targeting 1519+ monthly searches in Evanston
  • On-page optimization for service pages (tax, audit, bookkeeping)
  • AccountingService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 91+ directories
  • Content strategy for accountant, CPA, tax preparation keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 43 Evanston competitors

Our CPA & Accounting Firms SEO Process

  1. Market Audit: Analyze 43 Evanston accountants competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for accountants sites.
  3. Content Strategy: Create service pages (tax, audit, bookkeeping), location pages, and accountant-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Evanston visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Evanston CPA & Accounting Firms Wins

From Page 3 to Position 1

Evanston CPA went from invisible to dominant for "accountant Evanston" in 83 days. Organic traffic increased 93%, generating 14 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and Midtown. Now ranking top 3 for 8 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 17 new reviews in 90 days. Map pack visibility improved 16 positions, driving 83% more profile calls.

What Evanston Accountants Say

Portrait of Rebecca Perez
"We went from page 3 to the top 10 results for our main keywords. Phone calls increased 33% in the first quarter."
Rebecca Perez Founding Partner, Perez Tax Services
Portrait of Nicole Garcia
"Ranked on page 1 for 6+ keywords. Our competitors are wondering what happened."
Nicole Garcia CPA, Garcia CPA Firm
Portrait of William Garcia
"Ranked on page 1 for 4+ keywords. Our competitors are wondering what happened."

Get SEO for Your Evanston CPA Practice

Tell us about your accountants practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your accountants practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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