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SEO for Lawyers in Tempe, AZ

law firms in Tempe often underestimate the local search opportunity. With 662+ people searching for law firm services each month, ranking well means a steady stream of qualified leads.

Our SEO strategies for law firms target the specific terms Tempe clients search for—"law firm Tempe," "Tempe attorney," and neighborhood-specific searches in Downtown, ASU Campus, Tempe Town Lake. Law firms often receive referrals from accountants for business formations and from real estate agents for closings.

Get a Free Consultation See What's Included

Local Keyword Targeting

Optimized for 662+ monthly searches including "law firm Tempe" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 17 positions.

Industry-Specific Content

Practice area landing pages, attorney bio pages with credentials, and content addressing business owners and families.

Review Management

Generate and showcase reviews from Tempe clients. Our clients average 54% more profile calls.

Why Tempe Law Firms Need Specialized SEO

Law Firms in Tempe face unique challenges that generic SEO solutions can't address. Bar association compliance requirements requires specialized knowledge. Attorney-client privilege considerations in content demands careful attention to detail. And Competitive local market for legal services means you need a partner who understands your industry.

We've worked with lawyers across Arizona, building SEO strategies that address these exact challenges while driving measurable results. Our Tempe lawyers clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Law Firms SEO

  • Comprehensive SEO audit for law firms
  • Local keyword research targeting 662+ monthly searches in Tempe
  • On-page optimization for practice area landing pages
  • LegalService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 68+ directories
  • Content strategy for law firm, attorney, lawyer keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 54 Tempe competitors

Our Law Firms SEO Process

  1. Market Audit: Analyze 54 Tempe lawyers competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for lawyers sites.
  3. Content Strategy: Create practice area landing pages, location pages, and law firm-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Tempe visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Tempe Law Firms Wins

From Page 3 to Position 1

Tempe Law went from invisible to dominant for "law firm Tempe" in 69 days. Organic traffic increased 64%, generating 18 new client calls monthly.

Downtown Market Domination

Built hyperlocal content strategy targeting Downtown and ASU Campus. Now ranking top 3 for 10 neighborhood-specific keywords.

Google Business Profile Overhaul

Optimized GBP and generated 21 new reviews in 90 days. Map pack visibility improved 17 positions, driving 54% more profile calls.

What Tempe Lawyers Say

Portrait of Nathan Smith
"Organic traffic increased 8% year over year. More importantly, the leads are qualified—people ready to buy."
Nathan Smith Principal Attorney, Smith Attorneys at Law
Portrait of Ryan Taylor
"We used to be invisible on Google. Now we're getting 9+ leads per month from organic search alone."
Ryan Taylor Managing Partner, Taylor Law Group
Portrait of James Kim
"We used to be invisible on Google. Now we're getting 4+ leads per month from organic search alone."

Get SEO for Your Tempe Law Practice

Tell us about your lawyers practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your lawyers practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.

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