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SEO for Lawyers in Scottsdale, AZ

As Scottsdale grows, so does online competition for law firms. Potential clients in Old Town and North Scottsdale are searching daily—SEO determines whether they find you or your competitors.

Our SEO strategies for law firms target the specific terms Scottsdale clients search for—"law firm Scottsdale," "Scottsdale attorney," and neighborhood-specific searches in Old Town, North Scottsdale, Kierland. Law firms often receive referrals from accountants for business formations and from real estate agents for closings.

Local Keyword Targeting

Optimized for 1857+ monthly searches including "law firm Scottsdale" and neighborhood-specific terms.

Google Business Profile

Complete GBP optimization to dominate the local map pack. Average improvement: 12 positions.

Industry-Specific Content

Practice area landing pages, attorney bio pages with credentials, and content addressing business owners and families.

Review Management

Generate and showcase reviews from Scottsdale clients. Our clients average 109% more profile calls.

Why Scottsdale Law Firms Need Specialized SEO

Law Firms in Scottsdale face unique challenges that generic SEO solutions can't address. Bar association compliance requirements requires specialized knowledge. Attorney-client privilege considerations in content demands careful attention to detail. And Competitive local market for legal services means you need a partner who understands your industry.

We've worked with lawyers across Arizona, building SEO strategies that address these exact challenges while driving measurable results. Our Scottsdale lawyers clients see increased leads, better conversion rates, and stronger online presence within 90 days.

What's Included in Our Law Firms SEO

  • Comprehensive SEO audit for law firms
  • Local keyword research targeting 1857+ monthly searches in Scottsdale
  • On-page optimization for practice area landing pages
  • LegalService schema markup implementation
  • Google Business Profile optimization
  • Local citation building across 73+ directories
  • Content strategy for law firm, attorney, lawyer keywords
  • Review generation and management
  • Monthly ranking and traffic reports
  • Competitor analysis against 69 Scottsdale competitors

Our Law Firms SEO Process

  1. Market Audit: Analyze 69 Scottsdale lawyers competitors, keyword landscape, and current rankings.
  2. Technical Optimization: Fix site speed, mobile issues, schema markup, and crawlability for lawyers sites.
  3. Content Strategy: Create practice area landing pages, location pages, and law firm-focused content.
  4. Local SEO Execution: GBP optimization, citation building, and review generation for Scottsdale visibility.
  5. Monitoring & Reporting: Track rankings, traffic, and conversions with monthly reports and strategy adjustments.

Recent Scottsdale Law Firms Wins

What Scottsdale Lawyers Say

Portrait of Samantha Stewart
"We used to be invisible on Google. Now we're getting 9+ leads per month from organic search alone."
Samantha Stewart Principal Attorney, Stewart Law Group
Portrait of Amanda Miller
"From technical fixes to local citations, Vorgestern covered every base. We're now outranking competitors who've been established for years."
Amanda Miller Principal Attorney, Miller Law Group
Portrait of Robert Williams
"From technical fixes to local citations, Vorgestern covered every base. We're now outranking competitors who've been established for years."

Get SEO for Your Scottsdale Law Practice

Tell us about your lawyers practice and goals. We'll respond with a tailored strategy within one business day.

What Happens Next?

  1. Discovery Call: 15-minute call to understand your lawyers practice and goals.
  2. Custom Proposal: Detailed plan with deliverables, timeline, and investment.
  3. Kick-Off: Start within 7 days of approval.